with the hopes of capitalizing on the growing popularity of esports, gillette sponsored their first team, team solomid. in conjunction with the sponsorship announcement, the brand launched an online video to run on the team's social feeds as well as twitch, a live-streaming platform for video game enthusiasts.
digital video :30
Will Warner, art director
Brian Pluta, associate creative director / copy
Jon Cochran, associate creative director / art
Joe Mongognia, group creative director