2018 nfl playoffs


we were tasked with creating a campaign to drive awareness and garner excitement for the 2018 nfl playoffs. each spot highlighted a different playoff team and provided a brief storyline from their season in the voice over. the campaign featured a newly released track by hip-hop duo Rae Sremmurd. the two members, swae lee and slim jxmmi, provided the vo as well.

the end mural was updated after each playoff round, as teams were eliminated and others rose to the top. the final spot, featuring super bowl participants philadelphia eagles and new england patriots, ran just minutes before the big game started.

in all, we created 22 television spots and 22 online videos that ran on both the league and team social pages. see below for a selection of the spots:




wild-card round

divisional round

championship round

super bowl


Will Warner, art director
Brian Pluta, associate creative director / copy
Jon Cochran, associate creative director / art
Cam Miller, creative director / copy
Mike Cicale, creative director / art
Joe Mongognia, group creative director