2018 NFL Playoffs
We were tasked with creating a campaign to drive awareness and garner excitement for the 2018 NFL Playoffs. Each spot highlighted a different playoff team and provided a brief storyline from their season in the voice over. The campaign featured a newly released track by hip-hop duo Rae Sremmurd, while the two bandmates, Swae Lee and Slim Jxmmi, provided the VO.
The end mural was updated after each playoff round, as teams were eliminated and others rose to the top. The final spot, featuring Super Bowl participants Philadelphia Eagles and New England Patriots, ran just minutes before the big game started.
In all, we created 22 television spots and 22 online videos that ran on both the league and team social pages.
Credits: Will Warner, AD | Brian Pluta, ACD / copy | Jon Cochran, ACD / art | Cam Miller, CD / copy | Mike Cicale, CD / art | Joe Mongognia, GCD