imagine 24hrs

 

we were tasked with creating a campaign that encouraged people to try nexium 24hr to treat their frequent heartburn, by addressing the various triggers head on. our challenge was telling that story quickly, but also in an interesting way.

 

 

tv

nexium 24hr x chocolate

nexium 24hr x sleep

print

N24_Print_Sleep.jpg

behind the scenes

credits

Joo Kong, art director
Roger Fish, creative director