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Gillette eSports

Creative advertising campaign for Gillette by copywriter Scott Barrows.

Gillette x Team Solomid

with the hopes of capitalizing on the growing popularity of esports, gillette sponsored their first team, team solomid. in conjunction with the sponsorship announcement, the brand launched an online video to run on the team's social feeds as well as twitch, a live-streaming platform for video game enthusiasts.

 

tv

 
 

Credits

will warner, art director

brian pluta, acd | copy

jon cochran, acd | art

joe mongognia, gcd